Online stores
For selling products through Search, Shopping, Performance Max and remarketing campaigns optimised around actual order value.
Who Google Ads management is for
Service businesses
For generating enquiries, telephone calls, registrations and customers already searching for a specific solution.
Local businesses
For advertising in a specific city, region or service area and directing users to calls, forms, bookings or physical locations.
B2B companies
For reaching companies and professional buyers searching for specialised products, services and suppliers.
New businesses and products
For testing search demand, messages, pricing and customer interest before significantly increasing the budget.
Businesses with underperforming campaigns
When campaigns generate clicks and costs but lack reliable tracking, a clear structure or sufficient conversions.
Companies ready to scale
For gradually increasing advertising spend while maintaining control over acquisition cost, ROAS and traffic quality.
What Google Ads management includes
We build the Google Ads structure around the way customers search and buy. Campaigns are connected with reliable tracking of orders, enquiries and other meaningful actions so optimisation is based on business value rather than clicks alone.
- Analysis of the business, products and target customers
- Audit of the existing Google Ads account
- Review of current campaigns and advertising spend
- Search demand and competitor analysis
- Keyword research and grouping
- Definition of objectives, budgets and key indicators
- Search campaign creation or restructuring
- Shopping campaign setup and management
- Performance Max campaign setup
- Remarketing campaign setup
- Campaigns for calls and local actions
- Brand campaigns for protecting branded searches
- Campaign segmentation by products, services and markets
- Advertising headline and description preparation
- Sitelink, callout and other asset configuration
- Alignment of landing pages with advertising groups
- Google Analytics and Google Tag Manager setup
- Order, revenue and conversion value tracking
- Form, registration and telephone action tracking
- Import of appropriate conversions into Google Ads
- Enhanced conversions setup where technically appropriate
- Google Merchant Center creation and optimisation
- Product feed review and improvement
- Audience and remarketing list configuration
- Negative keyword management
- Search term and low-quality query analysis
- Optimisation by device, location and schedule
- Bidding strategy management
- CPA, ROAS and conversion value optimisation
- Budget redistribution between campaigns
- Testing of advertising messages and offers
- Landing page analysis and recommendations
- Regular monitoring and issue resolution
- Monthly reporting with results and completed actions
What your business gains
- Visibility in front of users with active search intent
- Faster access to potential customers
- A measurable connection between advertising and conversions
- Better control over advertising spend
- Reduced spending on irrelevant searches
- Greater focus on profitable products and services
- The ability to bring previous visitors back
- Data about actual customer search behaviour
- Better understanding of effective markets and locations
- The ability to test offers and messages
- Controlled budget growth when performance supports it
- An advertising system that can develop with the business
How we manage Google Ads campaigns
Business analysis
We review the products, services, margins, customers, seasonality, target markets and advertising objectives.
Account and measurement audit
We assess Google Ads, Analytics, Tag Manager, conversions, Merchant Center and the quality of available data.
Strategy and structure
We define campaign types, budgets, product groups, keywords, audiences and landing pages.
Technical preparation
We configure or correct the tracking of orders, enquiries, revenue, calls and other important actions.
Campaign creation
We prepare advertising groups, keywords, advertisements, assets, audiences, product feeds and targeting settings.
Launch and data collection
We begin with controlled budget allocation and monitor traffic quality and conversion behaviour.
Search query optimisation
We analyse actual search terms, add negative keywords and improve the alignment between queries, ads and pages.
Budget and bidding optimisation
We move spend towards stronger campaigns, products, locations, devices and schedules.
Testing and improvements
We test headlines, descriptions, landing pages, offers, audiences and bidding strategies.
Reporting and next actions
We present performance in a business context and describe completed changes, issues and priorities for the next period.
Campaigns, tools and approach
- Google Ads Search campaigns
- Google Shopping campaigns
- Performance Max campaigns
- Display and remarketing campaigns
- Video campaigns where strategically appropriate
- Google Merchant Center and product feeds
- Google Analytics for traffic and conversion analysis
- Google Tag Manager for event management
- Google Ads conversion tracking
- Enhanced conversions where technically appropriate
- Revenue and order value tracking
- Form, registration and call tracking
- Search term and negative keyword analysis
- Audience segments and remarketing lists
- Automated bidding based on sufficient data
- Target CPA and Target ROAS strategies where appropriate
- UTM parameters and standardised tracking
- Product feed optimisation
- Landing page and conversion rate analysis
- Regular reporting with business metrics
What determines the Google Ads management price
The price is set individually after consultation. It typically depends on:
- Monthly advertising budget
- Number of products, services and business areas
- Number of countries, languages and target markets
- Number of required campaigns and advertising groups
- Online store, B2B or service business requirements
- Shopping and Merchant Center requirements
- Size and complexity of the product feed
- Availability and quality of current tracking
- Need for Google Analytics and Tag Manager setup
- Number of conversions and actions to measure
- Number of landing pages and offers
- Competition level and average cost per click
- Need to restructure an existing account
- Volume of advertising copy and test variations
- Seasonal campaigns and frequent promotions
- Reporting frequency and level of detail
- One-time setup or ongoing management
- Need for technical website changes
Frequently asked questions
What is Google Ads?
Google Ads is an advertising platform that allows businesses to display advertisements in search results, product listings, websites, applications and video platforms according to the selected campaign type.
Which type of Google Ads campaign is suitable for my business?
It depends on the business and objectives. Search is suitable for active demand, Shopping and Performance Max are often used by online stores, while remarketing brings previous visitors back.
What budget is required?
The budget depends on competition, cost per click, the number of products or services and the volume of data required. We recommend a starting range after analysing the market and objectives.
Do you guarantee sales or a specific ROAS?
No. Results depend on the market, pricing, product, website, competition and customer behaviour. We can guarantee professional setup, measurement, optimisation and transparency, but not a specific outcome.
How quickly can campaigns be launched?
Campaigns can be activated after the account, payments, tracking, advertisements and landing pages are ready. Reliable optimisation still requires sufficient real performance data.
How soon can performance be evaluated?
Initial data appears shortly after launch, but realistic evaluation depends on the budget, conversion volume and length of the buying process. A campaign with only a few conversions provides less certainty than one with consistent volume.
Is advertising spend included in the management fee?
Usually not. Advertising spend is paid directly to Google, while campaign setup and management are charged separately.
Who owns the Google Ads account?
We recommend that the account is owned by the client. We receive the required delegated access while the business retains control over the campaigns and account history.
Can you take over an existing account?
Yes. We begin with an audit of campaigns, search terms, budgets, bidding strategies, conversions and landing pages and then prepare a plan for improvement.
What are negative keywords?
These are terms or searches for which the advertisements should not appear. They help reduce irrelevant clicks and unnecessary costs.
What is Performance Max?
Performance Max is a campaign type that uses multiple advertising placements and automated distribution. Its effectiveness depends on tracking quality, product data, creative assets and objectives.
What is Google Shopping?
Shopping advertisements display a product image, price, retailer and additional information. They require a properly configured Merchant Center and a high-quality product feed.
What is ROAS?
ROAS measures reported revenue in relation to advertising spend. For an online store, it should be assessed together with margins, cancelled orders, delivery and other costs.
What is CPA?
CPA is the average advertising cost of one reported conversion, such as an order, enquiry or registration. A suitable CPA depends on profit and conversion quality.
Do you configure order tracking?
Yes. We can configure or review the delivery of orders, revenue and other important events to Google Ads according to the website's technical capabilities.
Can Google Ads work without correct tracking?
Campaigns can generate clicks, but without reliable conversion data it is difficult to identify which searches and campaigns produce real results, and automated strategies may optimise towards unsuitable signals.
Do you work on landing pages?
Yes. We analyse the connection between the search query, advertisement and landing page and provide practical recommendations for content, offers, forms and checkout.
Do you offer one-time setup?
Yes. We can provide an audit, tracking and initial campaign setup, although campaigns generally require ongoing monitoring, search term analysis and optimisation.
