E-commerce businesses
For online stores looking for more orders, new customers and opportunities to scale successful products.
Who TikTok advertising is for
New products and brands
For quickly building awareness and testing market interest in a new offer.
Businesses with visual products
For fashion, beauty, food, accessories, technology, sports products and other categories that can be demonstrated through short videos.
Local service businesses
For salons, restaurants, gyms, clinics and other businesses looking for more visits, bookings and enquiries.
Brands targeting younger audiences
For companies that want to reach users who spend a significant amount of time on TikTok.
Businesses with existing video content
For companies already producing videos and looking to turn their best content into effective advertising campaigns.
What the service includes
Successful TikTok advertising should feel natural to the platform, capture attention within the first few seconds and communicate the product or offer clearly. We analyse your business and audience, develop an advertising strategy and test different videos, messages and audience segments.
- Business, product and competitor analysis
- Development of a TikTok advertising strategy
- TikTok Ads Manager setup or audit
- TikTok Pixel and conversion tracking setup
- Campaign structuring based on business objectives
- Target audience research and segmentation
- Development of advertising concepts and scripts
- Ad copy and call-to-action preparation
- Testing different videos, hooks and messages
- Remarketing audience creation
- Ongoing monitoring and campaign optimisation
- Regular reporting with results and recommendations
What your business gains
- Reach new audiences through dynamic short-form video content
- Increase brand and product awareness
- Generate more website visits, sales, leads or app installations
- Test new products, offers and advertising messages quickly
- Scale successful advertising videos
- Reconnect with users who visited your website or engaged with your content
- Understand which videos and messages influence purchasing decisions
How we work
Consultation and analysis
We learn about your business, products, audience, goals and previous advertising results.
Strategy
We define the advertising objectives, budget, campaign structure and key messages.
Concepts and content
We develop ideas, scripts, hooks and advertising messages suited to the natural style of TikTok.
Setup and launch
We configure tracking, audiences and campaigns and launch the initial tests.
Testing and optimisation
We compare different videos, audiences and offers and direct the budget towards the most effective combinations.
Scaling
We gradually increase budgets for proven campaigns and develop new versions of successful advertisements.
Reporting
We provide a clear report covering results, completed changes and recommended next actions.
Platforms and approach
- TikTok Ads Manager and TikTok Business Center
- TikTok Pixel and Events API where technically possible
- Google Analytics 4 and UTM tracking
- Custom Audiences and remarketing audiences
- Spark Ads for promoting organic content
- A/B testing of videos, hooks and advertising messages
- Sales, Leads, Traffic, App Promotion and Reach campaigns
- Optimisation based on CPA, ROAS, CPL and other business metrics
What determines the price
The price is set individually after consultation. It typically depends on:
- The monthly advertising budget
- The number of products, services and advertising campaigns
- The number of markets and target audiences
- The need for scripts and advertising concepts
- The need for video production and editing
- The number of advertising videos tested each month
- The complexity of tracking and technical integrations
- The reporting frequency and required level of campaign management
Frequently asked questions
Is TikTok advertising suitable for every business?
Not every business has the same potential on TikTok. The strongest opportunities are usually for products and services that can be presented clearly and engagingly through short-form video. We assess the potential based on the audience, offer and market.
Do we need an active TikTok account?
It is not required for every advertising format, but an active profile can build trust and allows organic content to be promoted through Spark Ads.
Who creates the advertising videos?
We can develop concepts, scripts and practical filming instructions. Recording and editing can be handled by your team or agreed as an additional service.
Can we use our existing videos?
Yes, provided they are vertical, have sufficient quality and match the way users consume content on TikTok. Existing content can often be adapted into several advertising variations.
What advertising budget is required?
The required budget depends on the objective, audience, competition and product value. We recommend a budget that allows several videos and audiences to be tested and enough data to be collected.
How quickly can results be expected?
Initial data appears shortly after launch, but a reliable assessment requires a testing period. The speed depends on the budget, video quality, offer and conversion volume.
Can you guarantee a specific number of sales?
It would not be responsible to guarantee a specific result because performance also depends on the product, price, website, market and competition. We improve performance through measurement, testing and continuous optimisation.
How will I know whether the ads are effective?
You receive reports covering relevant metrics such as spend, video views, clicks, cost per lead, cost per purchase, revenue and ROAS depending on the campaign objectives.
